Straight answers to common questions

Yes. We agree the publications and link targets with you before we start, and you only pay when we hit them. If a target isn't met, it isn't invoiced. We can offer that because we're selective about the work we take on: we only promise coverage we're confident we can place, and we show you the live links and articles as proof before anything is billed.

We get your brand covered in the press and on websites your customers already read. That means pitching stories and data to journalists, responding to journalist requests, and earning coverage that links back to your site. The links improve your search rankings and the coverage puts you in front of new audiences.

SEO focuses on ranking in Google's list of links. AI optimisation is about getting your brand mentioned and cited inside AI answers, from tools like ChatGPT, Google's AI Overviews and Perplexity. The work overlaps: strong content, credible mentions and authoritative links help both. We measure how often AI tools reference your brand and work to increase it.

Digital PR coverage can land within the first month, since it depends on the news cycle and what journalists are writing about. Search improvements from new links usually take two to four months to show. We report monthly so you can see coverage, links and movement in visibility as it happens.

You only pay for the links and coverage we actually deliver, agreed up front. Tell us your budget in the enquiry form and we'll tell you plainly what's realistic for that amount before you commit to anything. No retainer fees for hoping.

Not any time soon, but a growing share of searches now end in an AI-generated answer rather than a click. Brands that appear in those answers get the visibility. Our approach covers both: traditional rankings and AI citations, so you're not dependent on either one.

A short call to understand your business, your customers and what makes you worth writing about. After that we handle the research, story development, outreach and reporting. We'll ask for sign-off on anything that goes out in your name.

Yes, though most of our clients are UK brands. Our journalist contacts are strongest in UK media, and we also place stories in international and trade publications when the story fits.